Press Release suggestions?

skbohlerskbohler subscriber Posts: 11
edited January 2007 in Public Relations
Hi everyone,
I`m holding a "Win a New Career" contest and want to issue a press release about it.
I`m totally new to press releases. I know there are a variety of services that say they will distribute your press release with widely varying rates.
Any suggestions on how to most economically get my press release out there to the right eyes?
Thanks in advance,
Steve

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