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What Strategies for mobile website?

i want to optimize my mobile website project and for that i'm looking some good strategy please suggest me some good strategy which can help me to get more traffic and revenue.
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Tip #1: Feature your brand prominently in the app name
Tip #2: Link to your app profile page(s) from your home page and/or site footer
Tip #3: Include your brand name in the link text that points at app download pages
Tip #4: Provide a QR link to download the app from your desktop site landing page
Tip #5: Cross-promote your app to mobile users, searchers, and bots
You design should be user friendly or responsive or compatible on different size of mobile screens. Use quality content on your site. Add canonical tag to remove the duplicate content issue. Focus on the website speed or page load time or webpage size.
1. url structure
2. canonical tag
3. compatible with different platforms
4. ranking on mobile platform
5. Compatible design on different devices