Ladies: Take Care of YOU First in Your Business - $$$$
Over the last five years I`ve trained thousands of people in marketing and info-preneuring so it was a pleasant surprise when I got a call last Thursday (one week ago) from one of my "graduates." A terrific guy with an ebullient sense of energy named Gil. He has a really cool product that he`s taken to market and will have on HSN at the end of this month.After we got caught up (I met him a little over a year ago in New York) he told me he was putting on a seminar at the end of this month and needed help organizing and pulling it together. He asked me what I would charge to help him out. I told him that I charge $--- for four, one hour consultats - usually once a week - but his event was coming up so soon we would need to do `em twice a week so he`s got everything done in time. He said, "Okay, let`s get started." We scheduled a phone meeting for this morning. I told him I would PayPal him for the $--- payment and then once that was taken care of I`d look forward to helping him as much as I possibly could to insure that he has a great event. We hung up the phone and I paypal`d him for the funds. Then I sent reminders on Saturday and Monday. This morning he called for our meeting. I told him, "Gil, I really want to help you so you have a great event - but like I said before I need to have you take care of the paypal first and then we can get started and my aim is to give you everything I can so you have a great event."He hemmed and hawed a bit. Did I send it to the right email address? Yes. He said he didn`t see it. Then I told him I sent two reminders. He finally admitted he wasn`t online for the last few days. Okay, whatever. I told him let`s reschedule for this afternoon and take care of the PayPal and then we can dig right in. He was polite but I almost felt like maybe he thought (maybe I`m wrong - who knows) that because I`m a woman that I wouldn`t bring it up. After all I know a lot of women who get squirmy at the thought of sending out an invoice for work they`ve already done - let alone consults I haven`t provided yet. I was polite but firm. There would be no consult without his payment. Sorry - not gonna happen.Ladies, keep in mind people will try to push you. They will sing the blues about their finances and try to get you to dicker down your prices. (My experience is that men try to get you to come down on price - women want it all for free)When men try to dicker you down in price or push you it`s not necessarily because they can`t afford you. It`s just a business thing - pure and simple. They are pushing you because they want to see how "firm" you are on your prices. Don`t get upset about it - don`t get emotional about it. If you`re the right person for them and they "get" that you`re not budging - they`ll pay you your full rate. If you really sense that they can`t afford it and you need to lower their rate - don`t do it for "free." Tell them you`ll lower the rate if they`ll give you "X" number of referrals or something else that will help you. Make sure that you get a fair exchange of value and take care of you first.Btw, Gil paid the PayPal within an hour for the full amount and did an awesome first consult with him yesterday.All the best,Denise Michaels, Author, "Testosterone-Free Marketing"
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