The Power of Words
As some of you know I teach some marketing teleclasses and on some of those classes we spend time tweaking copy - it`s fun and really revealing because often by the end of our 90 minutes together people say I had no idea that changing just one little word can make such a BIG difference. Since Journalism was one of my majors way back in college I learned to be something of a wordsmith. I love words and I find the meaning and origins of words fascinating - and they can make a huge impact on your marketing message.I`m a member of an online network that`s focused on virtual assistants (virtual admin) and one of the things I noticed is that a lot of the VAs use the word "partner" to describe the business relationship with their clients. I felt that wasn`t the best word to use. I think they do that because they want to avoid being cast into a subservient secretarial role. That`s what the four VAs I asked told me anyway.To me - when I hear the word "partner" I think of someone who shares in both the financial risks and financial rewards of a business and I wouldn`t be looking for that. They might say something akin to, "We partner with you." Here`s another one, "We`re NOT just a virtual assistant...we`re YOUR business partner." (I didn`t make these up - I got them from VAs.) How do you feel about the word "partner" in that context? Am I crazy or what?What about other words have had a big impact for you in your business either positively or negatively?All the best,Denise Michaels, Author, "Testosterone-free Marketing"
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