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How do I follow up with Martha Stewart?
Cookie
subscriber Posts: 2
I received a call last week from the Women`s Business Development Center (www.WBDC.org</A>) asking if I`d donate a WEDGIE for the gift bag for the keynote speaker at their 21st Annual Entrepreneurial Woman`s Conference on Sept. 26th. The speaker? Martha Stewart. I said I`d be down to deliver it with bells on!
Anyone have any ideas on how I can follow up on this or should I just be glad that this will put WEDGIE on Ms. Stewart`s radar screen & do nothing?
Anyone have any ideas on how I can follow up on this or should I just be glad that this will put WEDGIE on Ms. Stewart`s radar screen & do nothing?
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Comments
Erin
And now Seattle Sutton is coming to speak at the Smart Women Smart Money Conference. May call the folks in charge & see if they`re going to have a gift bag for her. If so, I`ll offer to donate WEDGIE.
Yes, Janie, it was just one for Martha`s gift bag. But I also donated one for their Silent Auction so WEDGIE was out on display for all attending to see. I feel everyday like I should be doing something to have WEDGIE out there in the public eye. I used to wonder why the big guys (Waste Mgmt., Com Ed) bother to advertise but I guess even THEY feel "Out of sight, out...."
I agree that there are lots of opportunities to promote ones business which aren`t taken advantage of. One priority for me is getting out there every day & talking to folks & being sure I make some WEDGIE calls every single day. When you`re a home-based biz it`s very easy to get caught up in the minutae of running a household, running errands .... I`ve been known to pass out my business card to those standing around me in line at DQ, near flower beds in the park.... I`ve taught classes for adult education, had booths at conventions & markets, anything that gets WEDGIE in front of the buying public. The percentage of the population that consider themselves gardeners is staggering so I seldom can go wrong talking to folks about my planting tool. I think everyone has to stay alert for every possible venue for promoting her/his biz.
I`ve seen some men at their events but it is mostly women. Check out their website or give them a call if you have a specific question about an event or are looking for an opportunity to get involved: www.WBDC.org</A> 312-853-3477
If someone of this talent and popularity is interested; a license agreement might be something you look into (as far as using name and image associated with your product).
I was a semi-finalist for Oprah`s 2003 "The Million Dollar Idea Challenge" & we all had to sign a document saying we`d never use Oprah`s name in any of our publicity. Now, whether she`d come after us little guys if we tried to connect our product with her name, I don`t know, but I`m not willing to risk it. I can`t say WEDGIE was "used by" MS because for all I know she could have just tossed everything in her gift bag. Of course I hope she didn`t. I hope she uses WEDGIE, loves it & praises it from the rooftops. That would be one hell of a testimonial!
Just think... now your children will be able to say that you gave Martha
Stewart a Wedgie! lol
Maybe you should include a tee shirt that says "your name " gave me a
wedgie!
That should get her attention! /pages/communi ty/smileys/smiley36.gif Bliz2007-10-9 21:57:46
Martha to share if the endorsement were to come. just imagine her telling
the story to the media... Bliz2007-10-9 22:19:28
Perhaps a graphic artist could provide a nice rendering. I am sure that
there
are some of them on the forums here who may be willing to lend a hand.
The shirt should be one of exceptional quality and wrapped in a way that
it
comes with the Wedgie packaging. Perhaps a nice light yellow pastel shirt
with a floral pattern flowery garden type design would have greater
appeal!
It may require Cookie to research a bit to find Martha`s size.
The key is to connect to martha stewart in a way that will leave an
impression with her. I often find that individuals who are successful at
doing that very thing are the ones who find their connection being
revisited, and in some cases... Endorsed!Bliz2007-10-10 19:17:0
Love the creative thinking! Thanks for the suggestions & the prompting to get off the dime & contact MS. The encouragement helps a lot. And hopefully others profit from the exchanges as they apply the ideas to their own situations. Just last night I was reading an old posting about a traveler going thru the DFW airport who noticed a sign in a shop asking for local vendors so travelers could take away something from Texas. I immediately contacted a friend leaving for Europe today to see if she`d scout out the shops to see if any place seemed a good venue for WEDGIE at O`Hare. Local product & all that....
Something short and sweet. Perhaps like:
"Dear Martha, I am SO pleased to be sending you the Wedgie! I sincerely hope that you will use it with your personal gardening and would really love to hear your thoughts on my product!
I love your show and would be delighted to share it`s story with your audience, should you have interest. Best regards, and Happy Gardening!"
Warmest regards, Cookie..."
Go get `em Cookie!
Took your advice & did write to MS. I was worried about the humor aspect of the t-shirt so I went with praise & a short note instead. I really do think she`s an amazing woman & told her so. I asked for feedback on my tool so we`ll see if she responds.
re Seattle Sutton, the speaker at Tuesday`s Smart Women Smart Money conference: I found her handlers & they took me to her before her presentation. I was able to chat with her a bit & gift her with WEDGIE. She writes books & speaks all over the U.S. so perhaps WEDGIE will end up in one of her anecdotes. She is very supportive of new businesses. And yes, I plan to follow up next week with a note to her!
The event reinforced for me the necessity of getting out there. Made contacts with the people at my table, through donating a tool for the raffle....
Cookie2007-10-18 13:32:34
You have nothing to lose in getting yourself out there!
Job well done!