starting staffing agency

first i would like to say hello to all. ive been searching far and wide and still havn't found any good answers. i would like to start a staffing agency, more specifically an EVENT staffing agency. an agency such as this provides promotional models for in-store sampling, buzz street teams, product demonstrations, and various staff for conventions.
my hangup, before proceeding is figuring out how to procure clientele. there is much national competition, but i would like to start locally where i only have one competitor that i am aware of. this one competitor has a lot of sampling that occurs with companies from kraft foods to verizon wireless. not with these specific companies in mind, but how should i go about contacting companies such as this to offer my services? how should i approach companies who DONT do such things as product demonstrations etc, that they should?
i apologize if im not clear enough in this post, but any help would be appreciated.
my hangup, before proceeding is figuring out how to procure clientele. there is much national competition, but i would like to start locally where i only have one competitor that i am aware of. this one competitor has a lot of sampling that occurs with companies from kraft foods to verizon wireless. not with these specific companies in mind, but how should i go about contacting companies such as this to offer my services? how should i approach companies who DONT do such things as product demonstrations etc, that they should?
i apologize if im not clear enough in this post, but any help would be appreciated.
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