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Pay per Click

What Is Quality Score and Why Does It Matter?
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Your Quality Score depends on multiple factors, including:
⦁ Your click-through rate (CTR).
⦁ The relevance of each keyword to its ad group.
⦁ Landing page quality and relevance.
⦁ The relevance of your ad text.
⦁ Your historical AdWords account performance.
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This is the key to driving down your pay per click costs. Believe it or not, you could be paying less for the first position compared to your competitor in third position because you have a high quality score for your ads.
There are some benefits of PPC:
PPC advertising gives you the first look
PPC advertising increases revenue, sales, and leads
PPC advertising pulls in quality traffic
PPC advertising will dramatically boost website traffic
PPC advertising formats are better than organic listings
PPC advertising is not dependent on SEO or Google Algorithm changes
PPC advertising helps your customers make informed decisions
PPC advertising increases your brand recognition
PPC advertising will help you break into new markets
PPC advertising can help you compete with larger businesses
You only pay when someone clicks on your PPC advertisement