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steps to optimize a educational site

what steps can be followed for the optimization of site and to increase the google rank of the page?
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there are numerous systems that can be utilized to guarantee that an instructive site is all around upgraded. it is essential that on parts of seo and web based advertising are very much fulfilled when showcasing the site on various stages particularly those of online networking.
1) Conduct keyword research
2) Gather information on competing programs at other colleges and universities
3) Choose the right mix of keywords, both short and long
4) Write for your visitor
5) Insert and format keywords for maximum effectiveness
6) Proof your copy one more time
First do keyword research. On behalf of your keyword research you can create a list of targeting keywords for your site. Then you can create meta tags or content for your webpages according to the targeting keywords.
Then you can optimize :
1. webpage speed or size
2. Header tags
3. Alt tags or images
4. Internal linking
5. Canonical tags
Method First : Optimizing Your Website for Search Engines
1. Include meta and title tags.
2. Include meta and title tags.
3. Place keywords strategically throughout your content.
4. Use alt tags to describe your images.
5. Keep providing new content.
6. Get other websites to link to you.
7. Create a site map.
8. Avoid using frames whenever possible.
9. Validate your HTML code.
Method Second : Optimizing Your Website's Performance
1. Reduce your use of intensive applications.
2. Optimize your images.
3. Enable GZIP compression on the server.
4. Use a Javascript debounces function when necessary.
5. Minify CSS and Javascript code.
6. Use the latest version of PHP.
7. Check your site's caching methods.
8. Use a third-party website evaluator and optimizer.
Get full Information @ http://bit.ly/2fjTnci
Good points