Legalities of bringing a product to market (UK)

I am in the final stages of designing a product. It is not a new product but is simply an improvement of previous attempts. The branding will be a strong element of the products appeal.
I know this is a broad question but from what I understand I will need to trademark the brand, but a patent isn't necessary? Any help is appreciated
I know this is a broad question but from what I understand I will need to trademark the brand, but a patent isn't necessary? Any help is appreciated
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