adwords dilemma

cuttscutts Posts: 4subscriber
Hi, I have been using adwords for a while, changed the text format numerous times, revised keywords until I cant think straight, and yet my click performance is sitting at around 0.04% of impressions. I have also tried to stay very relevant so as to not pay for wanted clicks.
Is this type of response usual?
Any tips for maximising adwords hits.
thanks
 

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