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Graphic designer
If you engage a graphic designer to design a logo for you, would you expect to receive a logo that is unique, created some scratch? What would you think if they used stock images in the logo and didn`t put any of their own effort into making the logo.
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Comments
Now if the designer handed off a final desgin and stock art was used, I hope you didn`t pay very much.ToddF2007-4-18 11:32:38
Using stock images for a layout is entirely different than using it for a company`s logo. Any business that commissions a logo expects to own the copyrights to that logo. (With most other collateral materials, the designer retains the rights.) A "designer" using clip art in a logo does not have the legal right to hand over the copyrights. So the logo doesn`t really belong to the company that paid for it. Yet another reason to hire a professional designer. LisaLisaL2007-4-18 19:19:3
If you are working with a professional designer that is a given.
It also depends on what you paid for. Comissioning original illustration is
like comissioning original art, it costs money because it takes more time
and effort. Just like original designs costs more because it takes more
time, original thinking and concepting.
There is the old adage, you get what you pay for or even better you get
what you invest. If you don`t invest in your brand image then I would not
expect a great return. That said, I don`t know why a designer would use a
stock image in a logo. A logo is an symbol for a company. It is not
supposed to be a detailed illustration or a photo. A logo is a graphic mark
that identifies you.
There is also a difference between royalty-free and rights-managed stock
art. Royalty-free means you pay a fee and use the image as you wish,so
can thousands of other people. Clip art usually falls into the royalty-free
realm. Rights-managed stock art fees are determined by the usage,
quantity and length of time of usage and thus the fees are significantly
more. Neither option generally allows for exclusive usage of an image
unless you negotiate with the stock company exclusive usage rights and
the fees are generally pretty expensive. You might as well comission
original illustration art or a photo shoot.