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Rates too low?

I recently started a computer repair & service business, ACE Computer Services (http://www.acecomputernj.com</A>).
In starting my business, ACE Computer Services (http://www.acecomputernj.com</A>) I wanted to provide affordable services. That was one of the motivating factors in starting this venture. I also wanted my service rates to be clear and easy to find on the website, which would be my "store". I get a lot of calls and questions about the rate - most people cannot believe I am that much lower than other computer repair/service options.
I cannot help but wonder if I am losing business because my rate is low. I know that sounds crazy but I receive a lot more traffic to my website than business generated, so something is not adding up. Any thoughts?
In starting my business, ACE Computer Services (http://www.acecomputernj.com</A>) I wanted to provide affordable services. That was one of the motivating factors in starting this venture. I also wanted my service rates to be clear and easy to find on the website, which would be my "store". I get a lot of calls and questions about the rate - most people cannot believe I am that much lower than other computer repair/service options.
I cannot help but wonder if I am losing business because my rate is low. I know that sounds crazy but I receive a lot more traffic to my website than business generated, so something is not adding up. Any thoughts?
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Comments
Ltressel2007-9-13 10:54:29
http://www.pricingforprofit.com/art-of- ... ricing.php
Rich