The reward for successful Dive-Ins can be serious GAP
and an opportunity to grow the business stronger and diversify within
your market.I`ll ask the stupid question. What`s GAP?
This is the very question I am faced with right now - wade or dive. Having spent over 20 years in the industrial b2b chemical & wholesale supply business in Detroit, I am now entering a completely different national market with b2b and a direct retail approach (no, I`m not trying to play both sides of the fence - different segments). I believe in the market, my product, the demographics, the approach and that dynamic growth is probable, not just possible. It`s just that I am tethered to my experience of cost control and helping my sales force claw for every industrial sale. I am reluctant to believe that, no matter how different, this business could very well be the same. Can anyone offer some "self help questions" on this?
Comments
and an opportunity to grow the business stronger and diversify within
your market.I`ll ask the stupid question. What`s GAP?
good question, Gross Annual Profit