Women ,Men, sales and psychology.
I have been doing some informal market search in local stores to see if they would consider purchasing a decorative item that i have designed that I`m ready to mass produce. Now I`m a male that is artistic and with this product I would mainly see marketing to women. What I have observed so far is that most of the female store owners that I have spoken to have been tentative in there response in that my product is something that is unproven and new to the market. On the other hand the male store owners that I have spoken to have been positive in there response. They see the possibility and the uniqueness of the product. Maybe I`m jumping to conclusion too quickly in that males are more prone to go with some new fangled idea where women are more cautious. Or that myth have been told too often that we behave accordingly? Would their response be deferent if I was a female? Maybe that is why I don`t see too many male workers in the women clothing store or the vice versa. Like a hunter mimics what they hunt. I`m I on the right track or is there a book that might I read to shed some light on this mater? I knew I should have stayed awake in psychology 101. Thanks for the nudged.
Sign In or Register to comment.