WE'VE MOVED!
We are proud to announce our NEW community destination. Engage with resident experts and fellow entrepreneurs, and learn everything you need to start your business. Check out the new home of StartupNation Community at startupnation.mn.co
We are proud to announce our NEW community destination. Engage with resident experts and fellow entrepreneurs, and learn everything you need to start your business. Check out the new home of StartupNation Community at startupnation.mn.co
Inventors vs. Innovators

I`ve been LOVING Yvonne Chouinard`s book, Let My People Go Surfing, about the genesis of the company he founded, Patagonia, and the philosophies that have made it such a huge, iconic success.
One really interesting distinction he draws is how the process of innovation is different than the process of invention.
This was an aha! moment for me. Like when something says something so crisply and clearly that all of a sudden it comes into full light, even though it`s been there in the shadows forever.
Since reading this, I`ve thought about this concept a lot. When people invent, Yvonne argues, they come up with something that makes a huge leap forward.
When people innovate, on the other hand, they simply improve on things.
Interestingly, he sides heavily with innovation as a capability to emphasize and stress vs. inventing. He says he`d much rather improve on things for which there`s proven demand (innovate) than blaze new expensive and risky trails with something revolutionary (invent).
What side of this equation do you fall on?Rich2006-4-20 16:22:36
One really interesting distinction he draws is how the process of innovation is different than the process of invention.
This was an aha! moment for me. Like when something says something so crisply and clearly that all of a sudden it comes into full light, even though it`s been there in the shadows forever.
Since reading this, I`ve thought about this concept a lot. When people invent, Yvonne argues, they come up with something that makes a huge leap forward.
When people innovate, on the other hand, they simply improve on things.
Interestingly, he sides heavily with innovation as a capability to emphasize and stress vs. inventing. He says he`d much rather improve on things for which there`s proven demand (innovate) than blaze new expensive and risky trails with something revolutionary (invent).
What side of this equation do you fall on?Rich2006-4-20 16:22:36
Sign In or Register to comment.
Comments
Take the toothbrush. I`m over 50 and I bet I`ve witnessed more improvements to the toothbrush in the last 10 years than in the first 40 years of my life. Just when I think "surely, this is the absolutely best toothbrush ever invented," - BAM - here comes another improved toothbrush.
And why? Because the toothbrush business is BIG! They have to keep "innovating" to keep market share.
Innovating is fun. It is competition. Competition is American capitalism. We thrive on it. Drawing the line in the sand every day - daring someone to "innovate." I love it!
R@
Allan
Secure Solutions
maybe we`ll be onto something. Whenever I have an idea, I first
poke around to see whether it is mostly similar to something that
already exists. If so, I usually lose passion for it
rapidly. I don`t want to get into the competing business, I want
to get into the creating business. It`s the ideas I have
where I say "Wow, I really can`t find a similar thing to this at all"
that make me keep pursuing it. Naturally there are far fewer of
those.
But maybe that also explains a bit about why I`m not in business yet,
because I`m still holding onto that daydream that the one perfect idea
will hit me that everybody needs, but nobody`s thought of yet, and the
business will just run itself . Maybe a little competition and
"Here`s what sets my product apart from that guy`s" is healthy, and not
a sure fire way to fail. I can easily see my insecurities setting
in and merely assuming that I would lose any such battle. One of
the benefits to invention over innovation is that you`re less likely to
have to compete head to head with somebody. Sure, you still have
to prove value to a marketplace, but that`s very different. I`d
rather have a customer say "I don`t have use for that" than to have one
say "Yours is not as good as this other guy`s over here."
D