"Know-It-Alls," "Know-No-Fears," and more...

Rich

In Step 9 of our 10 Steps to Grow Your Business process, we talk about different kinds of people who may hold the key to your marketing success.We classify those people into several categories:"Know-It-Alls""Known-By-Alls""Know-No-Fears""Know-Everyones"You can check out the more detailed descriptions on this page, but i was wondering if you might want to share some perspective on how these kinds of people can be important to your success. For example, what happens when the "Know-It-Alls" (also known as "mavens" in Malcolm Gladwell`s "The Tipping Point") start blabbing about  how great your product or service is? Well, the answer is... it`s HUGE!!! This kind of word of mouth from people who are in the know can make a profound impact on your customer volume...Anyone got anything on..."Know-It-Alls"
"Known-By-Alls"
"Know-No-Fears"
"Know-Everyones"???

Rich

yes, Know-Everyones are great that way! very strategic. you know what they say... "it`s who you know." (especially if who you know are Know-Everyones!).

Rich

krista,this is an AWESOME overview of the situation.ask for advice in one clear sentence - maybe i can figure out some good advice. from the above, i`m not sure how to help...