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"Know-It-Alls," "Know-No-Fears," and more...

RichRich administrator Posts: 582 Site Admin
edited February 2007 in Marketing
In Step 9 of our 10 Steps to Grow Your Business process, we talk about different kinds of people who may hold the key to your marketing success.We classify those people into several categories:"Know-It-Alls""Known-By-Alls""Know-No-Fears""Know-Everyones"You can check out the more detailed descriptions on this page, but i was wondering if you might want to share some perspective on how these kinds of people can be important to your success. For example, what happens when the "Know-It-Alls" (also known as "mavens" in Malcolm Gladwell`s "The Tipping Point") start blabbing about  how great your product or service is? Well, the answer is... it`s HUGE!!! This kind of word of mouth from people who are in the know can make a profound impact on your customer volume...Anyone got anything on..."Know-It-Alls"


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