Website Advertising Revenue

rcavezza

Hi, currently having website designed by developers overseas.  Few quick questions...
Where can I research what other websites make in advertising they sell directly to advertisers?
How does that different compared to selling to media buyers and advertising networks such as adwords/adsense?
Trying to do some number crunching.
Thanks in advance.
Robert M. Cavezza

aciafre

I am by no means an expert, but here is how I did research on advertising for my website.  I went to similar site like mine and asked them what their rates where.  I`ve found that the higher the traffic the more money they received.  Since my site is fairly new, I decided to use google adwords until I get more traffic.  ***Warning***    Do not click any of your ads, I clicked on one of the ads as a test and they closed my account.  They are by far the best ad network out there (most pay/relevant ads).
 
Most media companies require you to have 1000 visitors a month before you can joiin there programs.
 
I hope this helps.

WebJunky

programs like adsense and kontera are the easy way around and usually the smart choice initially.  it is very easy to implement.  with these programs you are not getting paid directly by a business.  nor is your ad space dedicated just to them.
 
with paid vendor ads, vendors pay you directly to display their ads. you can arrange one day, week, month, year or however long contracts you want.  the best way to gauge the market is by going to sites that offer advertising.  usually they have a section indicating how much it is.  go to friendster or facebook for example, there is a section that tells you how much it would cost.  this is based on size and duration of the ad. the more popular the site the more money it can command. it is all based on traffic.
 
go to adbrite.com and look at some of the sites using them. usually you can click right on the adbrite logo and get an idea for how much the site is charging.  sign up with adbrite - this is an automated way vendors can sign up to have their ads displayed on your site. they pay you through adbrite and it has really worked well for me.
 
vendor paid ads are a big revenue stream for me. i suggest working on getting traffic and then contacting vendors who might be interested in your clientele/visitors.  alternatively, consider putting up adbrite on your website to faciliate the process for you.
 
good luck and let us know how it goes!