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How to run a successful Ambassador Program

JyotiJyoti subscriber Posts: 3
edited March 2010 in Marketing
I run a creative gifting company www.CraftMyGift.com and am planning to start an ambassador program to spread the word about my company. Wanted to know from the readers of Startup Nation some of the ideas on how I can make this program successful. Some of the questions on my mind are:
- How to keep the ambassador engaged. What kind of activities can be assigned to them?
- How to compensate an ambassador?
Do share your experiences of running such programs.
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