SEO and SMO are 2 building blocks of a successful website. You must need to focus on the both equally. SEO helps your website to get higher rank in SERP on the other hand, SMO increase the niche traffic to your website.
Google keep updating its search algorithm. So, we also keep updating ourself with the latest SEO & SMO techniques. The most important factor for both SEO and SMO is original, informative & engaging content.
SEO is helpful for getting keywords rank by doing Off page techniques like bookmarking, image sharing, forum discussion, profile creation and Web 2.0 and also helpful to get organic traffic. But in SMO it will helpful for website traffic as well as business leads.
SEO work is used to uprank the website on google search rank pages, where as the SMO is paid media marketing where we rank up or show ads on google search pages.
SEO and SMO both are different activities, SEO refers to Search engine optimization and SMO refers to social media optimization. SEO is based on blogs and SMO is based on more social sites so both are important and effective activities.
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Google keep updating its search algorithm. So, we also keep updating ourself with the latest SEO & SMO techniques. The most important factor for both SEO and SMO is original, informative & engaging content.
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