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Starup: a friendly solution to consumer choice

arrrarrr subscriber Posts: 1
edited August 2012 in Selecting a Business
Hi All
I'm thinking over a startup idea in the social media/e-commerce space that addresses the problem of consumer choice in a friendly (literally!) manner. You expose a couple of products to your friends in social networks and get the products rated and commented.
Not sure whether this should be a website, a mob app, or say a Facebook app... Neither I have any ideas on how to monetize it ))
Please-please-please have a look at this 10 sec presentation, which roughly describes the idea, and give your feedback.
Lots of thanks in advance!

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