Advertising on a sports site

fightmatrixfightmatrix subscriber Posts: 1
Greetings all,
I am looking for some advice / best practices for generating revenue through advertisement on a sport-related website.
I`ve signed up for a Google Adsense account, but haven`t started serving ads yet.  A couple of questions I am hoping to get help with:Pros/cons of Adsense?  Are there other advertising services out there that may be better than Adsense? Should I concentrate on building a bigger user base and generating traffic before I begin serving ads?
Any other advice is greatly appreciated.

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