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Advertising Online Only Biz in Print or Radio
Pardon me if this has been discussed, I searched and couldn`t find this topic.
What are your thoughts on advertising an online only ecommerce business in print (newspaper, mags, other newsletters, etc.) or on the radio as opposed to online ads (banners, google, etc.)? Of course they would be targeted to my proper market, but I`m wondering if people would skip over the ad if they realize that it`s only offered online? It`s not like-to-like marketing, if that makes sense.
Thanks for your thoughts.
What are your thoughts on advertising an online only ecommerce business in print (newspaper, mags, other newsletters, etc.) or on the radio as opposed to online ads (banners, google, etc.)? Of course they would be targeted to my proper market, but I`m wondering if people would skip over the ad if they realize that it`s only offered online? It`s not like-to-like marketing, if that makes sense.
Thanks for your thoughts.
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