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Low Cost Service Marketing
Any suggestions for getting marketing out but at low cost? I am starting a computer services company and am trying to find ways to build a customer base (ideally of small businesses) on my very low budget. I want to get off the ground without a loan.www.amcompsol.com
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Low-tech sneak attack method that`s worked well for me: Identify local businesses that would be ideal prospective clients, and actually walk in their door and introduce yourself. Total cost: $0. (Or, more accurately, a few cents for a business card.)
Just try introducing yourself politely and learning more about their business. Then gently suggest a way you can help them out. Don`t push too hard though. All business owners can respect somebody trying to expand a business, but nobody likes feeling like they`re being sold to.
Generally I just ask them some questions about the business, and eventually ask them one that they aren`t likely to know the answer to. (In my case, I`ve generally asked a pretty technical tax question. Not sure exactly what question will do the job for you.) Then when they say something to the effect of "Ehh...I really have no idea," simply ask if the owner is around. For me, as long as I`m friendly enough (and sound like a normal person, not some slick sales guy), they`ll go get the owner.
Whatever you decide to try, best of luck with it!
Just my two cents!