Business Name sort of taken

Hi All,
Quick question: I'm thinking about naming my company Bite Sized Games. I thought that was pretty clever.There's no studio named that explicitly. However.. There is a company called the BBC which has a brand called BiteSized. As far as I see, it's a portal for many things (including games)
The fact is that it's over in Europe, and I'm in America. They also do more than just games. Am I playing with fire if I proceed? Am I too close to infringing?
Quick question: I'm thinking about naming my company Bite Sized Games. I thought that was pretty clever.There's no studio named that explicitly. However.. There is a company called the BBC which has a brand called BiteSized. As far as I see, it's a portal for many things (including games)
The fact is that it's over in Europe, and I'm in America. They also do more than just games. Am I playing with fire if I proceed? Am I too close to infringing?
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