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Identifying Opportunities in Web Development
nothinglikeit
subscriber Posts: 27
Okay so everyone is doing web design, graphic design, and web development(the back endu programming) So my question is what`s left. These three professions each have doznes if not hundreds of different niches that allow even the new comers like me to prosper. So far I`ve come up with web portals. I noticed that lots of Drs offices, hospitals and the like don`t have systems for self registration and other things that may cut down on office clutter. I`m thinking of selling my services as a portal designer. But are there any other niches with web design that have worked for those of you that work in this field?
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Comments
Developing a portal and building visitors is a `business` venture.
Writing code for a portal is dev work.
Do you want to build a business, or do dev work? They are two different things - either is OK, but don`t confuse the two.MarkP2007-2-14 17:24:40
For NothingLikeIt:
Web design is a multi-faceted discipline. As you correctly state, there are numerous companies that "specialize" in web development. Except when you visit their sites, you quickly see that they offer many additional services. Which makes them generalists, not specialists. Offering too many services always leads me to believe that they probably don`t do anything very well. I`ve seen lots of beatifully designed sites with terrible copywriting. Or great copywriting and terrible design. Or sites with poor communication period. Many amateur/small web design shops make the mistake of offering marketing when no one in their organization understands marketing. Or they offer "integrated packages" that include hosting, design, marketing, branding. Rarely can a small company execute this complex mix of services.
The number of web design companies that provide poorly focused services is a great opportunity for a web development company that can design a great looking site that also communicates really well. While there are many web development shops, the vast majority of them are really weak and provide inferior quality work. If you`re looking for a market opportunity, find three basics like front end, copywriting, and extensibility. Do these better than the majority of the market. Leave the hosting, marketing, and design to someone else.
The market is actually full of generalists who nonsensically branch out in an attempt to create additional revenue lines and build their customer base. The market is also full of specialists who have a very narrow expertise. Working with a generalist firm is risky. Specialists cost more. A lot of great companies have been built by carefully mixing product attributes. Keep that in mind.
MarkP: I am interested in starting a business more so than a hobby or a turnkey solution. By portals I mean a piece of backend web software that allows patients/ and doctors to get information easier. This is just a random thouight of mine, something like this could very well exist, or there may not be a realistic market for it yet. Research will tell.
Cookie Monster: Thank you for your input as well. I did not think of the quality of the sites produced by templates as an opportunity. I also didn`t think of the generalization as a bad thing. Actually when I first said I want to do websites I thought. "Crap everyone and thier moms are creating them now. I have to offer hosting, graphic design, and web design." But after reading what you want you make a good point. I ran into a guy at recent networking event. He told me that he designed websites and did advertising for existing sites. I didn`t tell him that I was researching the web development field myself. I decided to check out his site, and what I saw was terrible. Not to dump on his site, but the graphic resolution was lousy, the text broken, the multimedia elements overpowering, and the layout was simply an utter mess. Not to mention his business card was bland an unappealling. (I know that sounded really mean but if you`re out there dude sorry.) My first thought as a potential customer was "Gee that sucks, My second thought was I wouldn`t use this guy if he was free" So I see your point, there are a TON of sites and designers that really can`t create a site that would sell item/service one.
CraigL: Thanks, dude you are honestly full of Knowledge Kernels . It`s funny that you mention the niche of simply making stuff easier. That was one of my key Unique Sales Positions that I identified early in my business planning. I just don`t know how to turn that intagible, into a tangible that the customer will see as a benefit. I agree, if somebody could put a face to this stuff, the web won`t seem like the anonomys place that it has become. It`s almost like someone has to make a web design company that`s like McDonald`s (Cheap(realatively at least) easy, and consistent) But time will tell.
nhgkinghole: To answer your question, it`s actually a bit of both. I`m gathering research about what is the best opportunity for my company. I know that there is a difference between web design and development. Most consumers don`t really know that though. So, so far my idea for a company is to create an open line of education about what they`re getting and make my service easy for them to understand and use. It`s almost like a consultancy. Speaking of which I see that you are a consultant, what do you specialize in?
sorry for the bloglike response but thanks for all your input so far ladies and gents
I agree with cookie monster and craig l . Also many years ago before the Internet there were good computer programs that did what you are thinking of doing and some also did diagnosis for common and rare medical conditions.
Nothinglikeit do a google search, I think you will find similar programs exist.
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I don`t see your point. As far as I am concern there is a great deal right in the medical profession. If someone want to build something that will make it better then that`s good for all of us. I for one who have worked in medical IT don`t feel is if I am banging my head against the wall. For I have met and working with hosptials that are helping make healthcare better. It`s easy to complain about healthcare. But if you really want better healthcare. Then think of useful real world ways to make it better. So if coming up with a better medical portal is her way of making it better. I am all in favor of helping that long.