Service Trading Made Easier, Safer

Working on a solution to make service trading easier, safer for small business owners and entrepreneurs. Right now, while we find out who's interested in the private beta, I'm trying to hear from as many owners/entrepreneurs.
Is this a site you'd be willing to try? What could keep you from giving it a shot? What would you expect from such a site?
(If interested in the private beta, you can sign up at http://signup.swapel.com.)
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