Logos - What colours are most appealing?
StarmediaMoe subscriber Posts: 1
edited May 2007 in Marketing
There are numerous posts and articles about what makes a good logo design, but what about colours?There are many variables in the colour scheme of a logo, including the industry you are in and possibly your geography; but what colours are most appealing to you?You can list it by industry (Restaurants - Red, White, etc.) or keep it general.What colours are most appealing or striking in a logo?
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One of the most successful business cards I ever designed - in terms of success for the client (a photographer), awards won and publication in design annuals - was made up of text produced in black shiny foil embossed on a textured black paper stock. So, yes, black lettering on a black background can be kind of catchy.- J.
General dialogue Steve. Many people do have colours they love and hate. When new clients contact us for their logo design, they often have no idea what they are looking for but they provide a list of things they like and don`t like, including samples.For example: `I love red, orange and blue, but don`t like grey, brown and pink. Circles are good. Squares are bad".Small lists like this are very common to receive from clients seeking new logos, in hopes that we, as the design firm, can create something that they want, but can`t yet visualize.It`s a common issue in design, so I posed the question here just to strike up dialogue amongst the community I just joined.