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Mixed business plan

tminolatminola subscriber Posts: 1
edited September 2008 in Business Planning
A technology of ours is ready for commercial exploitation; we are writing the Business Plan.
The technology can be used both for quicker and less risky application (technical services, quality control and certification of other products) both for new product development (more capital intensive, more expensive, longer and riskier).
Both markets are attractive; how to choose? when to choose? which approach to face this question correctly? how to convince investors that both may be interesting at the same time?
Can you suggest readings and papers to help me solve this puzzle?
thank you
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