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To Login or Not to Login ...

blondieblueblondieblue subscriber Posts: 9
edited October 2007 in Building A Website That Works
Just recv`d an interesting newsletter/article about Login functions ...
http://www.smallsitenews.com/2007a/1023.html</A>
How many of the SuN members e-commerce sites are using all or most of these functions, features and technologies?
 
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    LizardWisdomLizardWisdom subscriber Posts: 0
    When we were running our off-eBay e-commerce website, we had it set up in such a way that it was up to you if you wanted to create an account before you made a purchase. In other words, you could still make a purchase without creating an account.
    You have to be mindful of people that don`t want to create an account just to buy a product from you. It is a big turnoff to some people if they have to create an account just to buy the widget you are selling.
    Make your e-commerce website as user friendly as possible so that you attract as many customers as possible.
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    stonesledgestonesledge subscriber Posts: 608 Silver Level Member
    I agree, buyers should be able to shop as guests. When i shop at sites that are not an amazon or similar..i never go through with transaction..because i just want to buy not join.
     
    Erin
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