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Hiring A Blogger

I believe that my business could benefit from a blog but find writing wearisome. If you have hired a blogger, what has your experience been? Any suggestions, tips, advice, etc. are welcomed.
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Good tips! And thanks for the pointer to resources right here.
CookieMonster (an interesting handle) - the resource you suggested is worth a look, too. Thanks!
I figured you`d weigh in on this topic.
My husband formerly owned a business that involved a lot of resume
writing. A large percentage of the people thought that because they owned a
computer with a word processor and a resume template that they could put out
the same quality of work that he did. Many of the people who sought his
services became customers because they realized that their skills lay
elsewhere. I completely understand - and agree with - your first paragraph.
Think of a blog as similar to this forum. You can read what others have
written and comment if you like. The only difference is that you wouldn`t
start the topic yourself. As with this forum, you would tend to gravitate to
the blogs that speak to you at some level. While many of them are written by
individuals for fun or personal satisfaction, quite a few are maintained by
businesses.
A blog for my retail candle website would naturally focus on candles. It could discuss every aspect of how they are made, i.e., amount of fragrance oil or essential oil used, properties of different types of waxes, what influences burn time, how moods are affected, etc. Although the proposed blog is not for the retail candle website, it is candle related.
"Wide variety of ways" is right! My goodness! For the retail site, I do release occasional newsletters using PHPlist to people who have purchased and to people who have subscribed themselves to the list.
Are you looking to reach international consumers?
The blog would be connected with a business that allows people to start their own home based businesses marketing a line of gourmet natural wax candles and spa quality body care products. At this time, the opportunity exists for residents of the US and some Canadian provinces. The URL is http://easyfuncandlebiz.com</A>