How do you go about determining realistic prices for a product or service when what you have to offer is pretty different from what everyone else is offering? I am finishing up on my website content management system which I plan on targeting to startups/small businesses. There are free CMS packages out there like Joomla, Plone and others but they are very complicated to set up and require a business to pay a developer to do almost anything with them. There are others such as Ektron which target huge companies and cost tens of thousands of dollars and are major over kill for a small business. Mine is different it that I plan on offering it at a reduced up front cost and then a monthly fee which will take care of the hosting and domain name as well as having continual feature enhancements to the site while allowing the business owner to easily keep their content fresh and add content themselves without having to pay myself or another developer to do it (which is the purpose of a CMS). I don`t want to charge to much that I turn potential customers off but I also want to be able to make a living off of this and eventually quit my day job (as most of us on here aspire to do). Thus I through out this question to you the experts. How would you go about setting price or if you are a small business what would you be willing to pay for a service like this?
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