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?’s re: Conducting a Marekting Survey

tankeytankey subscriber Posts: 11
edited August 2007 in New Member Welcome
Hello,I am in the infancy stages of
developing an online business. I have developed a marketing survey
targeted to women ages 18 and older. The survey has 39 questions, some
regarding demographics, and many regarding shopping preferences, etc. For
those of you who have done marketing surveys, what is the best kind of
approach? Right now, I am planning to give $10 Visa Check cards to the
first 20 respondents. I plan to solicit those respondents by posting
fliers in the public library and grocery stores, that stated the first
20 respondents who complete the survey will receive the check cards.
Others will be considered for future surveys. I am also giving those
first 20 a choice of receiving the survey by mail, and mailing it back
to my po box, or meeting me in person (I have three public places in
mind...two fast food restaurants, and the public library).I
would prefer to meet the respondents in person in case they have
questions, but at the same time, I know people are busy, therefore, I
like giving them the choice of using the mail. I know with the mailing
choice, I run into potential problems of the survey not being filled
out accurately or completely. Any suggestions regarding another way I
can approach this? Also, my husband suggested that before I go
out and spend $100 getting 20 $10 Visa check cards, I may want to see
how many women may want to do this survey for free. I personally don`t
have time for lengthly marketing surveys unless there was something in
it for me, and I would assume the same is true for many busy women. Any
suggestions as to how to solicit women to complete this survey for free?Finally,
I`d like make sure my respondents are at least 18 years of age, but I
know there is no guaranteeing this. Any suggestions regarding this
matter? Also, do you think there are any legal ramifications if I
distribute the survey, and get responses from people under 18? The
survey has nothing sexual or inappropriate for people under 18. I just
thought I`d target the demographic of 18 and olderin case there are any
legal issues regarding people under 18.I plan to put some sort of
disclaimer on the survey. I do have a business lawyer but she
charges astronomical prices for her advice (I think I`d better shop
around for someone else). I thought I`d narrow down my questions some
by seeing what folks on this board have to say, before I present
questions to my lawyer. I believe she will drag things out in order to
charge me more. Thanks.


  • daisylanedaisylane subscriber Posts: 1
    In my last qualitative research class I learned that a person taking a survey or helping out in research must get something in return - but it does not have to be monetary. It can be a chance to tell their story. Appeal to how they will influence -what?- policy? product development? what? appeal to their need to be heard. Check out some qualitative research sites and look up reciprocity. See if that will help. nanci
  • tankeytankey subscriber Posts: 11
    Thanks nanci.  I will google some of those sites!
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