How to Brand Yourself Online or Offline...

ddistcoddistco Posts: 1subscriber
edited October 2009 in Marketing
We all know that there is so many small businesses in the
marketplace and so many inspired entrepreneurs that are ready to do
business to serve those clients that have a need for our products. The
one thing that I certainly believe that needs to be addressed is that
what separates you and your business from everyone else in the specific
niche that you've chosen to specialize in.
If there are 50 other
businesses that offer the same service or product that you offer
offline or online, what separates you and your business from the rest
of your competition.
This is something that we all need to
think about so that when you're talking to your clients, you have
something that on other business can offer. I use bonuses services or
products of value to do this.
If you have a carpet cleaning
business, you can offer a free room or informational packet that adds
value or an education component to your customer's experience.
Another
way to brand yourself is to implement an online presence so that you
can market to your customers just like Walmart , Target or Chile's. Not
only will you have the business strategy to work this unique selling
proposition (USP) offline, but you will be able to deliver some of your
USP online as well. You can do this by offering an downloadable
informational or software product to your online customer that adds
value to your product or service.
I think this is a very important thing to do to create value for your business. Look forward to your comments...
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