Cool new Mini Cooper advertising

Malte

A cool example on how to make very alternative marketing. This is viral marketing combining the cabriolet version of the Mini Cooper with an old Hawaiian sport; Splashdiving.
Get inspired for your own business.... Mini Cooper viral advertisingMalte1/30/2008 2:13 PM

Malte

I was told that this ad was just the first part, and that the following would be more stunt with the guy actually doing this. I guess I`m too easy today, but now I got a little curious and started checking if the second part is out, or a reality at all.
I haven`t been able to find the slightest information on it, and I must agree that without any follow-up, the chances of this one getting big (maybe it can within the splashdivers) are  very limited, so I decided to erase the post again.
Sorry for mis-posting, I`ll be more awake on the bad info! Good day to all

Malte

Done, thanks!

Malte

I don`t have any video on this one, but check the pictures for this viral in Australia. Really cool indeed!Discovery Channel`s viral in Australia
Best,
Malte