Please help to improve my online store

Hello,we run an online store that works fine in German but the English version won't really start off.Unfortunately I just have ideas why it could be more difficult in the English market (for instance more competitors, presentation/information issues, ...?)Please help and tell me everything that is negative about the shop/products/presentation and the reason why you wouldn't buy anything here:http://haberdashery.m445.comI'd like to work on improvements but would be happy about ideas for working in the right direction.
Please note, that it is B2B - so maybe there are some different rules to be applied.Thanks in advanceChris
Please note, that it is B2B - so maybe there are some different rules to be applied.Thanks in advanceChris
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