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Paris Hilton, Britney Spears and Shakira... PR experiment

AdvisorGarageAdvisorGarage subscriber Posts: 10
edited February 2007 in Public Relations
Here`s an experiment...today we put out a blog release about our company and the folks above at http://AdvisorGarage.wordpress.com</A> AdvisorGarage2007-2-1 10:14:11
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Comments

  • ujeansujeans subscriber Posts: 1
    I for one (aside from the comments above) would be interested in results of your social experiment.
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  • AdvisorGarageAdvisorGarage subscriber Posts: 10
    Folks...I cannot tell you how thankful I am for your feedback.  Believe it or not most of those points had not occured to me!  Based on that feedback I have changed the headline which hopefully should address your concerns.
    The proposed headline is: "Hot company which sells to Paris Hilton, Britney Spears & Shakira joins Advisor Garage"
    Is this better?
    By the way, I think these personalities spans more than just children now...and entrepreneurs often have diverse customers and backgrounds, so my perspective is we should not limit our PR targeting to the older crowd.  Views?
    Andrewhttp://www.AdvisorGarage.com</A>
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  • PRProPRPro subscriber Posts: 25
    Hi Andrew,
    You may want to rethink this entire PR project.
    What benefits are in it for potential customers? From your headline, I have no idea what you sell or why you are unique. Now, if you could actually get a quote from one of these celebrities - that may be news.
    Instead of spending so much time on a "gimmick," you may want to concentrate on what your core audience really wants and insert that information into a truly valuable and newsworthy release.
    Melanie
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  • AdvisorGarageAdvisorGarage subscriber Posts: 10
    Melanie
    Thanks for the benefit of your experience...as the total cost is $60 my view is this is worth trying and seeing the outcome.  Will it harm the overall `brand`? I don`t believe so as my experience suggests that press release come and go and are soon forgotten...
    Andrewhttp://www.AdvisorGarage.com</A>
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  • PRProPRPro subscriber Posts: 25
    Hi Andrew,
    Since you are not spending a lot of money trying something new, I hope it works out really well for you. I think we`d all like to hear about the results.
    Thanks for sharing this with us,
    Melanie
     
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  • AdvisorGarageAdvisorGarage subscriber Posts: 10
    I absolutely will...let`s hope the pompom brigade stay at home on Saturday...
    Thanks for all your thoughtful and useful comments!
    Andrewhttp://AdvisorGarage.wordpress.com</A>
     
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  • AdvisorGarageAdvisorGarage subscriber Posts: 10
    You are absolutely right...but entrepreneurs come in all different shapes and sizes so thought it was worth dipping our pinky into the waters of the common folk and see what the water felt like over there...  ;-)
    Andrewhttp://www.AdvisorGarage.com</A>
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  • AdvisorGarageAdvisorGarage subscriber Posts: 10
    OK Guys...you were right and I was wrong!  Sent this press release out via PRleap.com and could have saved the twenty minutes it took to write the piece.  Either these folks are not the draw they once were or perhaps the other learning is...Don`t send a press release out on Super Bowl Weekend...no one`s anywhere near a computer or a newspaper!
    I appreciate the time people took to respond...
    BTW, I have a different question on the PR front...given how close to the mark your advice was...  Hey...I should be paying you guys!
    Andrewhttp://www.AdvisorGarage.com</A>
     
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  • PRProPRPro subscriber Posts: 25
    Hi Andrew,
    No worries. You tried something and learned through experience.
    Since we PR folks have already had the experience, we (hopefully) know how to send out the right kind of release, to the right people, at the right time - and that`s why we charge for our services.
    Because of this experience, you`ll have a lot better luck with your next release!
    Have a great day!Melanie
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