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Revamp a Business' Marketing Strategy

BYTRADEBYTRADE subscriber Posts: 63 Bronze Level Member
edited April 2012 in Marketing
1


Try a different marketing medium, like switching to television if you use print. Take advantage of technology by marketing online or sending emails.



2


Change your slogan. Unless your slogan is known nationally, change the words and bring in new customers who may have not noticed your company in the past.





3


Look at your target market. Make sure you are still reaching the right customers. As the population ages and baby boomers grow older, you may need to market to a different group than you were targeting a couple of years ago.



4


Add a theme to your marketing strategy. Make it seasonal or age-related to bring in customers who might not have otherwise considered your product or services.



5


Use incentives to bring in new customers. Offer coupons, discounts or free gifts with your products and services. Include money-back guarantees as part of your marketing plan.



6


Outsource for marketing help. Hire a marketing specialist to add insight and a new perspective to your marketing plan. Let a specialist find the flaws in your existing plan and help you develop a new strategy that brings customers to your business.



7


Use marketing software like MarketingPlan Pro to help you set up a viable marketing plan. Follow the prompts to create a strategy that brings in more business.




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