Revamp a Business' Marketing Strategy
1
Try a different marketing medium, like switching to television if you use print. Take advantage of technology by marketing online or sending emails.
2
Change your slogan. Unless your slogan is known nationally, change the words and bring in new customers who may have not noticed your company in the past.
3
Look at your target market. Make sure you are still reaching the right customers. As the population ages and baby boomers grow older, you may need to market to a different group than you were targeting a couple of years ago.
4
Add a theme to your marketing strategy. Make it seasonal or age-related to bring in customers who might not have otherwise considered your product or services.
5
Use incentives to bring in new customers. Offer coupons, discounts or free gifts with your products and services. Include money-back guarantees as part of your marketing plan.
6
Outsource for marketing help. Hire a marketing specialist to add insight and a new perspective to your marketing plan. Let a specialist find the flaws in your existing plan and help you develop a new strategy that brings customers to your business.
7
Use marketing software like MarketingPlan Pro to help you set up a viable marketing plan. Follow the prompts to create a strategy that brings in more business.
Try a different marketing medium, like switching to television if you use print. Take advantage of technology by marketing online or sending emails.
2
Change your slogan. Unless your slogan is known nationally, change the words and bring in new customers who may have not noticed your company in the past.
3
Look at your target market. Make sure you are still reaching the right customers. As the population ages and baby boomers grow older, you may need to market to a different group than you were targeting a couple of years ago.
4
Add a theme to your marketing strategy. Make it seasonal or age-related to bring in customers who might not have otherwise considered your product or services.
5
Use incentives to bring in new customers. Offer coupons, discounts or free gifts with your products and services. Include money-back guarantees as part of your marketing plan.
6
Outsource for marketing help. Hire a marketing specialist to add insight and a new perspective to your marketing plan. Let a specialist find the flaws in your existing plan and help you develop a new strategy that brings customers to your business.
7
Use marketing software like MarketingPlan Pro to help you set up a viable marketing plan. Follow the prompts to create a strategy that brings in more business.
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