How to kick start your website user base?

asehrasehr subscriber Posts: 2
edited July 2008 in Marketing
We`re looking at launching a new website product in September.  Currently we`re in closed beta looking for 1000-2000 new users to test the site out and give feedback.
What`s the best way to get the first group of users to your site?  Once we`re ready to launch we`re going to be doing more formal PR but how to get the ball rolling?
thanks.
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