Would having a more targeted niche increase profits?
I just started a site called hardcoreathletic.com where I sell t-shirts to the hardcore athlete (Athletes with an edge). The hardcore bad ass athlete is my niche. Do you think I would make more profit if I were to focus on "hardcore soccer players" for example and feature just soccer designs instead of all the sports? Maybe I can start just selling hardcore designs of one specific sport and as business grows add other sports. Would I just be cutting into my profits?
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