Shape-A-Cake Clay Website

Hi all,
I`m new to the site and to the "small business" world. I am hoping to start up my business in April. I would like to sell products (e.g., clay and strips) made from edible ingredients that can be used to define a shape of a cake. There are many more details on my website.
Once I have finished all of the paperwork that goes with starting up a food business, I intend to sell the products online via the website and to local stores.
My website is www.shapeacakeclay.com. I designed it myself and have been working on it for the past month or two. My weekend project is to incorporate frames into the site, so that the left-hand menu bar doesn`t move as you scroll down the page.
I`d appreciate any advice that you have, including any ways to improve my rankings on searches, any possible compatibility issues, and your general impression of the site/products.
Thanks in advance for your help!
Kate
I`m new to the site and to the "small business" world. I am hoping to start up my business in April. I would like to sell products (e.g., clay and strips) made from edible ingredients that can be used to define a shape of a cake. There are many more details on my website.
Once I have finished all of the paperwork that goes with starting up a food business, I intend to sell the products online via the website and to local stores.
My website is www.shapeacakeclay.com. I designed it myself and have been working on it for the past month or two. My weekend project is to incorporate frames into the site, so that the left-hand menu bar doesn`t move as you scroll down the page.
I`d appreciate any advice that you have, including any ways to improve my rankings on searches, any possible compatibility issues, and your general impression of the site/products.
Thanks in advance for your help!
Kate
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Comments
RCubedJewelry - I will think about another name for at least the decorating clay (as it`s really the only one I`d eat in significant quantities).
Webline - Thanks for the advice re: Iframes. Good to know - I won`t add Iframes. And I`ll add the link to my home page.
What do you mean "Place your css into an external file and import it"?
What`s the consequence of long meta keywords? I will add the alt tags and image descriptions.
I`ll think about the font color/layout and see if I can come up w/ something better.
Craig - there are 3 products:
1) Yes, you`re correct. The clay forms a mold, cake batter is poured into the "mold" and the cake has that shape.
2) Strips are bent to form essentially "walls of a cake pan". So the top of the cake is flat, but the strips define the perimeter of the cake.
3) Decorating clay has a consistency like playdough. Use it like playdough - making decorative shapes, but then put it on top of your cake.
Why are there copywriting and photography issues? I made the cakes and took the pictures.
Thanks again,
Kate
Webline2008-2-22 16:24:18
Three suggestions:
Bullet points- you have about 5 seconds or less to get your point across
Bullet points- the paragraph text runs together
Bullet points- It would improve the look of your site
Greggory2/24/2008 9:45 PM
Craig - what would you estimate that the marketing investment that you describe would cost?
Webline - thanks. I`ll narrow down the keywords.
Greggory - thanks. I`ll look for opportunities to incorporate the bullet points.