eNewsletter Case Study

keycon

Ran across a good case study today on how Cirque du Soleil has adapted their email newsletter campaigns to match their unique and special product. Some points made that can be incorporated into other type business marketing plans.
How Cirque du Soleil Uses Email to Sell Out Shows at Local Cities
Hotlink should work, if not:
http://www.marketingsherpa.com/article.php?ident=27496</A>#
(Open access until June 11th)
R@

Rich

thanks for this recon, r@! great to be aware of these resources and in the know!
(by the way, i recently saw the KA! show in Vegas. i`m still reeling from it - it was the most outrageous, incredible, mind-boggling spectacle i`ve ever been exposed to... really amazing)

KimDushinski

Thanks for the article!I love that the emails were written from various people (some of whom were made up) in different "voices."That would make it fun to get the emails.Those Cirque du Soleil people are as smart as they are flexible.

keycon

Kim,
Just reviewed your profile - clicked on your website link - did not work - checked the spelling - two letters misplaced. Don`t want folks to miss an opportunity to visit your site
R@

KimDushinski

Richard:Thanks! I got it fixed.Kim