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eNewsletter Case Study

keyconkeycon subscriber Posts: 34
edited June 2006 in Marketing
Ran across a good case study today on how Cirque du Soleil has adapted their email newsletter campaigns to match their unique and special product. Some points made that can be incorporated into other type business marketing plans.
How Cirque du Soleil Uses Email to Sell Out Shows at Local Cities
Hotlink should work, if not:
http://www.marketingsherpa.com/article.php?ident=27496</A>#
(Open access until June 11th)
R@

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