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Marketing Magic
The team behind Startup Nation makes available a wealth of great written information here on the site. If you don`t use the "Search" feature on a regular basis, you`re missing one of the biggest advantages of SuN. Make it a habit.
Being a research hound and always seeking more info - especially on the subject of marketing - I ran across an article today I wish to share. It is written by William A. Engler, senior vice-president of strategy for BrandLogic (www.brandlogic.com</A>).
Engler is obviously a P.T. Barnum fan (so am I) and this article talks about Marketing Magic. Very well-written and a lot to chew on. You might get the feel while reading it that it is more geared to corporate marketeers but his words hold true no matter what size your business.
Teaser (the meaning behind MAGIC - a full description in the article):
Meaning: What is it that you really want to share with others?
Accident: Great accidents are by design.
Guts: Your strongest marketing muscle is your gut, and it needs regular exercise.
Insight: Look beyond the words and numbers for the insight few people ever uncover.
Creativity: Creativity comes with age.
Check it out here: http://www.marketingprofs.com/6/engler1.asp</A>
Hope you enjoy.
R@
Being a research hound and always seeking more info - especially on the subject of marketing - I ran across an article today I wish to share. It is written by William A. Engler, senior vice-president of strategy for BrandLogic (www.brandlogic.com</A>).
Engler is obviously a P.T. Barnum fan (so am I) and this article talks about Marketing Magic. Very well-written and a lot to chew on. You might get the feel while reading it that it is more geared to corporate marketeers but his words hold true no matter what size your business.
Teaser (the meaning behind MAGIC - a full description in the article):
Meaning: What is it that you really want to share with others?
Accident: Great accidents are by design.
Guts: Your strongest marketing muscle is your gut, and it needs regular exercise.
Insight: Look beyond the words and numbers for the insight few people ever uncover.
Creativity: Creativity comes with age.
Check it out here: http://www.marketingprofs.com/6/engler1.asp</A>
Hope you enjoy.
R@
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