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new use for existing product
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I wish you all the luck getting your idea going. I too have a similar idea of taking an existing product making a few shnages and marketing as a new product. Did you get any answeres to your questions?
Art
I`m new to the forum and just read this thread. I think the discussion here is about relabelling rights. This occurs when a new use, or market, is found for a product and the rights for that use, or for that market, are licensed.
For example, Company "A" manufactures an additive for a home heating oil that burns with greater efficiency. Company "B" discovers that the additive is also applicable to diesel fuel and wants to market the product to the automotive industry. Company "B" would then approach "A" for the relabelling or market rights to distribute the product to the automotive industry.
For example, Company "C" manufactures a cleaning product based on a derivative from orange peels. Company "C" actually licenses the derivative from Company "D" who owns the patent. Company "E" markets leather products and desires to relabel the "orange peel" cleaner as a "leather cleaner". Company "E" would then obtain the rights to do so from either/or Companies "C" and "D" depending on the licensing arrangements.
These licensing arrangements for new uses and relabeling are quite common, in fact, sometimes you will purchase the same product but under various labels.
Crazy glue is a good example of a product that had other uses. It is used in health care as well as forensics crazy invention.
randyb2/25/2008 9:58 AM