Review for a good challenge
Hello from China! I am here working out some operational issues for our new Nankeen Brand products (www.nankeenstyle.com). Just as some background before you review the site. These products are made using a historical Chinese print making technique called Blue Nankeen. We have taken the fabric and applied them to more modern designs. We launched with women`s bags and pillows and now we are about to expand into the men`s line (belts, ties, scarves, etc.).The challenge we have is that we want to stay solely an online retailer. We feel that this will allow us to maintain our brand, control (and hopefully enhance) the online customer experience, and take out the middle man. This is a huge challenge since we have a very tactile product. People love the product when they see it in person but we are having trouble convincing people to purchase online. We have recently added more features on the site to build customer trust, including media quotes, more photos, etc. We are also working on building our blog. Our goal is to keep the web site clean and simple but convince people to buy. I am wondering what else we can do at this point to drive people to the site and get them to buy. The bottom line, how do we make a product that most people want to purchase in person attractive online? Hence, my huge challenge....I appreciate any and all feedback. I am new to this but think this is a great resource. www.nankeenstyle.com
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