Primary Market Research on a New Invention

I have a new idea that I want to do some primary market research. But I do not even know where to begin. How and what things do I need to research for a new invention? Any useful information will be greatly appreciated.
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Primary market research in itself is of two types – Exploratory and specific. The exploratory market research tries to gain as much information from the subjects as possible. Specific primary market research on the other hand, as the name suggests, will be extremely specific in nature.