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Keyword position on webpage

Give your suggestions about keyword positioning on webpage. Is it make difference in keyword ranking?
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And the main kw should appeared on first 100 words of your webpage.
KW must lie through whole webpage but don't push kw in each paragraph.
Using keywords effectively on your website will help you tell a better story to both your visitors and search engines, and it will help communicate what searches your website is relevant for…so that you can get more visitors from search engines.
Yes it does.
Title and H tags are important - because google will give more weightage if the KW is there.
Also try to include main KWs in the beginning.