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To Trademark or Not To Trademark?

Can anyone please tell about trademarking and/or registering a name/logo and biz concept? I would really like to get the ball rolling on my venture and I feel that securing my business name , logo and concept would be the first step. My concept is in the service industry . I want to be sure I own the name and logo at least. Do I have to trademark them or register them? Do I do both name and logo on one form or both separately? As for concept, I`m not sure if I can "own" that-or can I? How about cost for doing this? Should I consult a lawyer or do it on my own?Some help in answering these questions would be greatly appreciated!
Thanks in advance,
Joe (TheJoeZone)
Thanks in advance,
Joe (TheJoeZone)
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Comments
You have the money. This may or may not be a priority, but you can afford it.
My office does Trademark searches. We charge a flat fee of $1500 and it includes a formal opinion letter as to whether or not you should apply for the trademark.
Give us a call if you are interested.
Best of luck!
Lisa