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Can You Prove You`re Not Greenwashing?

There`s a lot of companies, big and small, claiming they have green products, and practices.
Understandably, consumers are skeptical of the sudden wave of green advertising. According to the Sustainable Futures study, nearly 64% of people viewed these messages as a marketing gimmick. Yet, despite this pessimism, they still want to spend their money with eco-conscious companies.
This tells me that despite the flooded market, there`s still room for authentic, eco-conscious companies to thrive.
My question for people starting, or who own a green focused company, what are you
doing to prove to customers that you really care about the environment?
Understandably, consumers are skeptical of the sudden wave of green advertising. According to the Sustainable Futures study, nearly 64% of people viewed these messages as a marketing gimmick. Yet, despite this pessimism, they still want to spend their money with eco-conscious companies.
This tells me that despite the flooded market, there`s still room for authentic, eco-conscious companies to thrive.
My question for people starting, or who own a green focused company, what are you
doing to prove to customers that you really care about the environment?
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Comments
Casi5/13/2009 5:51 PM
@Casi I like what you`re doing on your website. More companies need to take a proactive approach in making people aware of, and teaching them how to spot greenwashing.
Besides teaching, what other ways have the businesses on this forum involved customers in their green initiatives?
I also agree with your silver lining theory. In the long run green might not be as powerful a way to set yourself apart as it is now, although I think the companies who solidy demonstrate their commitment now, will have an easier time maintaining that perception compared to those who jump on the bandwagon later.
@Casi I also hate quarter inch plastic packaging, along with the zip ties that usually accompany it. I understand these companies are trying to prevent shoplifting, and keep the product intact but they have to strike a balance by also doing what is good for the environment.
PremierPackaging5/19/2009 8:21 AM