80% Marketing 20% content?

JHaynam

Hey All,
I recently talked with a business advisor who lives by the philosophy of 80% marketing, 20% content creation for blogs.
What do you think about that?

SusanSmith

I totally agree with their philosophy. Content might be important to rank in search engines. But for a perfect successful business your marketing & presentation matters a lot!

maryannfarrugia

Late reply but i totally disagree with the "80% marketing, 20% content". Why? because people already know what marketing is and they tend to ignore blogs because its always pure marketing. As for my experience its better when you have pure content so that people will be fed with information and in that way they will understand and learn from it. If the content of the blog is good and has many information they will eventually share it and promote it for you. That will be the marketing!


Maryann Farrugia CEO, Axiem Corporation
axiemoffshoreoutsourcingsolutions.com/maryann-farrugia/

Jeff Marlon

This concept is true, some times we even need to increase content percentage more as people are now interest to read more of new and informative content. But yes marketing is important at its place.

brucekenway

I believe that percentage is not fixed, sometimes you need to contribute enough content for the marketing. For example, when you do marketing in facebook, you need 50% marketing 50% content

Ankita1234

Totally agree with these. If the content plays its role widely then the ratio also goes down for content.

Phillips

Well well well, I personally feel there is still a huge chunk of people who genuinely prefers reading blogs to increase their knowledge base. They solely rely on good quality blog or article, to gain knowledge about a particular thing. Therefore, keeping business strategy as 80% marketing and 20% content is not-so-really a very good plan. The percentage of content distribution should be increased so as to create more awareness about a business's products and services. This can be done through email marketing channel as it is the only channel that allows one one one communication with the subscribers and the prospects. Email marketing has gained a huge outburst of importance and has turned out to be one of the best marketing channels. Therefore, I personally feel business development strategy should be like 60% marketing and 40% content.

Well, I am putting down this percentage as we follow this strategy for our business development and brand awareness. We give a lot of importance to content/ blogs and this we distribute using a hybrid email marketing solution called EasySendy Pro. We use attractive images to design our content and try to make it crisp enough to make it interesting for the readers. Plus, on a regular interval we send emails to our subscribers whenever we release a new content. With the use o the hybrid solution, EasySendy Pro we have seen some really good email open rates and click through rate, thereby increasing traffic to website and blogs.
Last few words, a proper balance in business development is the only smart move to develop your brand name.

AliceArifova

yes i agree content relevance is most important but we can not say content contribution is 20% ,i think content should be 40 to 50% playing role in your marketing

jaydeep006

According to me content is very much important for any website or blog, if your content is irrelevant and you are doing marketing for it then it will be of no use. So marketing will be effective only for relevant content. SO content should be equally given importance as marketing.

leire

I don't believe in that, because a lot of custumers know about what marketing does and why is it in some cases that needed, in Mexico there are a lot of billboards and the people barely look at them, they have learned to ignore them.
Have you read some book written by Seth Godin? he explains that a great content is the best marketing tool, I think it's true.
Maybe is something like 20% Marketing and 80% Content.

PatriciaTaylor

I don't agree with the percentage ratio of marketing and content. Nowadays people are aware about the fake marketing trends that are increasing day by day. 50-50 is the best ratio in my opinion as if the content provided by the person is not up-to the mark then, very less people will like to visit or read your blog. :arrow:

anushkachhakrabarti

The Pareto principle should remind us about our time management when managing marketing. We should focus our time on our main customer segments, most popular products and the biggest causes of customer dissatisfaction.

PaulSCambell

I don't agree with the % criteria of marketing and content as it depends on the matter and the niche on which the user wants to post. In my opinion, 60% marketing and 40% content is the best ratio that one can use for promoting their products.

Natashawilliams

I think the percentage of content should be higher. Content plays a very important role in all type of marketing

jhonkelly

brucekenway wrote:

I believe that percentage is not fixed, sometimes you need to contribute enough content for the marketing. For example, when you do marketing in facebook, you need 50% marketing 50% content

yes, i think so you

MelissaForziat

It entirely depends on what your business is. Content creation is still marketing, and there are businesses that make it big just doing that. It is important to start with the exercise of creating a marketing funnel for your own business so that you understand what activities are relevant, what is generating leads, what is helping you retain customers, and then using the results you get to plan how much time should be spent in each area for your specific business.